By Bronwyn Powell @bronwyn_powell SPC Marketing & Innovation Director The story behind SPC is one that has been well told in recent months in the media. The business had been severely damaged by a ‘perfect storm’ of external economic factors: the high Australian dollar, the flood of cheap imported product being sold in Australia below the […]
Audio: The inside story of the fight to save SPC by its boss @MD_SPC
March 14, 2014
[clear] By Margo Kingston, 14 March, 2014 I spoke to SPC Ardmona managing director Peter Kelly for the first time this morning. He was on speaker phone with his marketing and communication director Bronwyn Powell. I had all your Twitter questions written down to ask, but Peter had read them all last night in preparation for […]
Sweetening the deal: #SPCsunday helps preserve Aussie icon @LindaDrummond reports
February 15, 2014
By Linda Drummond @LindaDrummond 15th February 2014 It’s easy to look at an issue and think: Someone should do something about that, but it seems our governments are becoming less inclined to be the ones to do something. So where does that leave us? We can either complain. Or we can act. Last week I […]
.@CarolDuncan whips-up a storm: Peach Meringue Pie for #SPCsunday
February 14, 2014
By Carol Duncan @carolduncan 14th February 2014 Living in Newcastle for the last 20 years has softened me up to the fight of the underdogs. My beautiful city (oh yes, it is!) has battled earthquake, the end of the steelworks, and the general malaise and apathy of a few locals who can’t see the forest […]
The face behind the hashtag: @LindaDrummond and #SPCsunday success
February 10, 2014
@Anniepalooza @taupe_cat Instagram, Facebook, Tumblr… whatever it takes. Spread the word and make #SPCsunday a thing. — LindaLindaLinda (@LindaDrummond) February 6, 2014 By Linda Drummond @LindaDrummond 10th February 2014 I never thought that a conversation on Twitter would spread so far. Like many people in Australia, I watched the news unfold about SPC Ardmona (SPCA) […]
Fact-checking @coles and @woolworths for #SPCsunday, by @adropex
February 9, 2014
By Lesley Howard @adropex 9th February 2014 (Updated 11 February 2014) BACKGROUND In a tweet to me @Coles said, “around 90% of our Coles Brand Food and drink is Australian made”. I asked them to “confirm for me that about 90% of Coles own brands are 100% Aus product.” In response they politely referred me to their […]
Then they came for the farmers… #SPC #leardblockade
February 7, 2014
[clear] By Alison Parkes 6th February 2014 Two recent issues have been in the news lately concerning rural and regional communities – the impending closure of SPC and the Leardblockade. People in capital cities, on social media and old media talk about thinks like SPC or live export or another mine as if they are […]
#SPC Ardmona isn’t just a factory – @AmyFeldtmann memories
February 2, 2014
[clear] By Amy Feldtmann @AmyFeldtmann 2nd February 2014 Originally published at amyfeldtmann.com I am a graduate of Dookie Primary School No. 1527, where there was a grand total of five students in my grade. All up, our school roll-call peaked at about 60 in my later years. The primary school was on a block so large […]
