QGC
Commercial television networks in south-east Queensland have been screening a series of advertisements from 2011 through to last weekend, for a company announcing:
1. the creation of employment in the region (despite not being an employment agency),
2. a boost to the economy (despite not being the Treasury),
3. and the injection of millions of dollars into community causes (despite not being a charity).
The company behind the commercials is QGC.
Amongst the onscreen text at the tail-end of the ad, and nowhere to be found on the QGC home page, is the correct term for QGC’s main form of business: coal seam gas or ‘CSG’.
After clicking on the ‘get the facts’ tab at the top of the QGC home page, the company states clearly: “QGC is developing coal seam gas in the Surat Basin of southern Queensland for domestic and export markets through its Queensland Curtis LNG (QCLNG) Project.”
The big question is this: why does a company purporting to bring benefits to the region feel the need to underplay the exact nature of their business in advertising?
No Fibs is calling for citizen journalists who would like to follow up this story – interested?
Below are links to further information about this story
See 2012 and 2011 QGC ads at: http://vimeo.com/47344696
and http://www.youtube.com/watch?v=vBeJvFJihG8
The requirement for considerable deception has never been a barrier to advertising activity. It’s become an inherent part of the practice.