{"id":9347,"date":"2013-08-30T15:30:40","date_gmt":"2013-08-30T05:30:40","guid":{"rendered":"http:\/\/nofibs.com.au\/?p=9347"},"modified":"2022-05-02T00:36:50","modified_gmt":"2022-05-01T14:36:50","slug":"spin-voter-propaganda-wheel-power-persuasion","status":"publish","type":"post","link":"https:\/\/archive.nofibs.com.au\/spin-voter-propaganda-wheel-power-persuasion\/","title":{"rendered":"Spin the Voter Propaganda Wheel: Power and Persuasion"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/wheeldecide.com\/e.php?c1=Establish+authority&amp;c2=Exploit+existing+beliefs&amp;c3=Appeal+to+patriotism&amp;c4=Create+fear&amp;c5=Imply+everyone+agrees&amp;c6=Disguise+the+source&amp;c7=Use+humour&amp;c8=Make+false+connections&amp;c9=Be+selective+about+the+truth&amp;c10=Hammer+it+home&amp;c11=Decide+on+your+message&amp;c12=Establish+a+leadership+cult&amp;col=&amp;t=Spin+the+Voter%3A+Power+%26+Persuasion&amp;remove=&amp;time=5\" height=\"500\" width=\"500\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>How to play the &#8216;<i>Spin the Voter&#8217;<\/i> Propaganda Wheel.<br \/>\n<\/strong><\/p>\n<ol>\n<li>Spin the wheel<strong>\u00a0<\/strong>and\u00a0select your preferred technique.<\/li>\n<li>Pick your favourite real life example from Australian (or other countries&#8217;) politics and\/or election campaigning to match it.<\/li>\n<li>Submit your example \u00a0in the comments below or by using the hashtag\u00a0<b>#spinthevoter<\/b>\u00a0in a tweet or on Facebook. Add the\u00a0<b>#ausvotes<\/b>\u00a0hashtag if there&#8217;s room.<\/li>\n<\/ol>\n<hr style=\"width: 500px;\" width=\"500\" \/>\n<p>&nbsp;<\/p>\n<p>By <a title=\"Kevin Kennie\" href=\"http:\/\/nofibs.com.au\/kevin-kennie\/\">Kevin Kennie<\/a><\/p>\n<p>30 August 2013<\/p>\n<p><a href=\"http:\/\/www.bl.uk\/whatson\/exhibitions\/propaganda\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Propaganda: Power and Persuasion<\/a> is an exhibition currently at the British Library, London\u00a0(17 May &#8211; 17 September 2013)<\/p>\n<h3>The\u00a0Basic Techniques\u00a0explored are:<\/h3>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            \u00a0<b>ESTABLISH AUTHORITY<\/b><\/p>\n<p>Link a person or idea with existing symbols of power and authority, which people understand and are comfortable with. Using appropriate symbolism can generate deep psychological resonances.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            \u00a0<strong>EXPLOIT EXISTING BELIEFS<\/strong><\/p>\n<p>People are much more receptive to messages that build on attitudes and beliefs they already hold dear. Use this technique to play on class, cultural, religious and national stereotypes.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            \u00a0<strong>APPEAL TO PATRIOTISM<\/strong><\/p>\n<p>Play up to nationalist sentiments and emphasise benefits to the nation. People often fail to question ideas linked to the emotive but general sense of patriotism.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            <strong>\u00a0CREATE FEAR<\/strong><\/p>\n<p>In a state of fear your audience is more likely to believe you. This technique is particularly effective if you play on existing anxieties and prejudices against people, groups or behaviours.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            <strong>\u00a0IMPLY EVERYONE AGREES<\/strong><\/p>\n<p>The desire to fit in is a strong one and many people go along with the crowd. Combine with apparent plain speaking, an appeal to the \u2018average\u2019 person, and deliver in a style which suit your audience.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            \u00a0<strong>DISGUISE THE SOURCE<\/strong><\/p>\n<p>Carefully plant stories and faces so that they come from an independent source your audience trusts. They will have less reason to question the messages your are spreading.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            <strong>\u00a0USE HUMOUR<\/strong><\/p>\n<p>Making your audience smile or laugh can make powerful people, countries and ideas seem less threatening and even ridiculous. Humour is particularly useful if you are politically weaker than your opponent.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            <strong>\u00a0MAKE FALSE CONNECTIONS<\/strong><\/p>\n<p>Start with an uncontested statement and link it with something more controversial. Many people will not notice that there is no logical link between the two. Alternatively link a person or idea with a more general truism, either good or bad.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            \u00a0<strong>BE SELECTIVE ABOUT THE TRUTH<\/strong><\/p>\n<p>Control how and when information is released. Ensure only stories that support your position are reported. Where an event is controversial, make sure only the facts and testimony that favour your interpretation are heard.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            \u00a0<strong>HAMMER IT HOME<\/strong><\/p>\n<p>Decide on your message and stick to it. Saturate your audience, repeating it in as many different media as you can mobilise. Constant repetition will overcome initial scepticism.\r\n                            <\/div>\r\n                        <\/div>\n<div class='dropshadowboxes-container ' style='width:500px;'>\r\n                            <div class='dropshadowboxes-drop-shadow dropshadowboxes-rounded-corners dropshadowboxes-inside-and-outside-shadow dropshadowboxes-lifted-both dropshadowboxes-effect-default' style=' border: 1px solid #dddddd; height:; background-color:#ffffff;    '>\r\n                            <strong>ESTABLISH A LEADERSHIP CULT<\/strong><\/p>\n<p>Encourage the population to think their leaser is solely responsible for all successes. Eventually more people may come to believe that their personal fate and that of the nation is inextricably bound up with that of the leader. For advanced practitioners only.\r\n                            <\/div>\r\n                        <\/div>\n<p>&nbsp;<\/p>\n<p><b>\u00a0<\/b><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>How to play the &#8216;Spin the Voter&#8217; Propaganda Wheel. Spin the wheel\u00a0and\u00a0select your preferred technique. Pick your favourite real life example from Australian (or other countries&#8217;) politics and\/or election campaigning to match it. Submit your example \u00a0in the comments below or by using the hashtag\u00a0#spinthevoter\u00a0in a tweet or on Facebook. Add the\u00a0#ausvotes\u00a0hashtag if there&#8217;s room. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":9376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3434,62,3546,66,585,72,660],"tags":[945,1349,1351,1352,1346,1350,1345,1347,1348],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/archive.nofibs.com.au\/wp-content\/uploads\/2013\/08\/spinthevoter1.jpg?fit=575%2C511&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3t0mw-2qL","jetpack_likes_enabled":false,"jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/posts\/9347"}],"collection":[{"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/comments?post=9347"}],"version-history":[{"count":1,"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/posts\/9347\/revisions"}],"predecessor-version":[{"id":56885,"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/posts\/9347\/revisions\/56885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/media\/9376"}],"wp:attachment":[{"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/media?parent=9347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/categories?post=9347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.nofibs.com.au\/wp-json\/wp\/v2\/tags?post=9347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}